Living Their Cheesy Values

Alright, it's admittedly getting hard to come up with creative blog titles off of serious and relevant prompts. So please pardon the cheesy pun (there I go again...)

Anyways, when prompted about what company or organization displays their values: I instantly thought of the recent Dominos Pizza campaign (I promise, no more "cheesy" jokes)



Dominos clearly displays THESE values:

1. Honesty- they know their faults and they're upfront. They admit that they're not going to hide their skeletons and instead they face them and openly admit them.

2. Creating Positive Change- we discussed that leadership is a process that creates positive change. Dominoes displays this leadership by trying several different methods, and by working collaboratively with employees at all levels within its company to improve the company overall: creating the best pizza, the best marketing strategy, and the most honest organization that they possibly can.

3. Diligence- Dominoes knew that the process would not be easy to create a better pizza- yet its chefs worked with several combinations of sauces, crusts, cheeses, etc. etc. until they found the combination that met their purpose. They did not settle for just a small change but overthrew all of their company norms to create something totally different, and did so with dedication and hard work.

4. Integrity- Dominoes understands what its values are and understands the need to be congruent with these values. As one of the chefs said during the commercial:

"It's not about us being right. It's about us having great food." (right in the sense that the consumer is wrong)
then he was quickly corrected: "no it's about us being right" (right in the sense of doing the right thing).

Think about THAT next time you bite into that slice of cheesy deliciousness.